I used the iTunes Store today in a way I never had before: I downloaded a movie to watch on a rental basis. Having spent a week in Oxford now and having read Philip Pullman's "His Dark Materials" books last summer, I thought it would be neat to check out the film, which I missed when it was released in the theaters late in 2007. The first part of the story is set in Oxford, though as the above picture of London suggests, it's a fantastic alternate world. I now have 30 days to begin watching the movie, and once I do I must finish it within 24 hours. I'll probably watch it in the next two days.