I ordered the Apple TV unit from Amazon for my soon-to-be-acquired new HD television. Ordering it from Amazon was the smart move, in that it was 3% off the retail price (which is what you pay at an Apple online or bricks-and-mortar store) plus I get two-day free shipping as an Amazon Prime member, plus--and this was the kicker--no tax. Ordering from Apple, I'd have to pay Connecticut sales tax, as the company has physical stores in the state.
