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Where Is The Live Tennis Coverage?

indianwellstennisgarden.jpg

Tennis Channel offered coverage of the Indian Wells tournament--one of the most important stops on the men's and women's tours--over the weekend, so I got to see some matches at home on Saturday and down here in Florida yesterday. But as of today, the televised play switched over to Fox Sports Network, which we DON'T get here at Saddlebrook. Ugh! I miss the old ESPN wall-to-wall coverage of the Master Series events (yeah I know, they don't call them that anymore), but the folks in Bristol have trimmed tennis coverage back to just the Slams. So I guess I'll be able to see the final (Nadal vs. Federer, anyone?) at home Sunday afternoon. But nothing until then. Bummer.

My bigger concern is that there seems to be renewed interest in the sport of pro tennis among the general public--mostly due to a couple of spectacular showdowns between the top two men in major finals recently--but it's disappointing that coverage of tour events like Indian Wells and Key Biscayne (as well as Davis Cup ties) has been relegated to second-tier cable networks with more limited market penetration. (The phenomenon of "narrowcasting" continues.) Hopefully the new leadership at the ATP can address this.

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