This afternoon I finished watching the streaming feed of Apple's presentation on the forthcoming iPhone 3.0 upgrade. Even without Steve Jobs at the helm, it was an impressive rundown of all the nifty new features that developers and consumers can look forward to in the months ahead. Apple keeps raising its game, with incremental but valuable improvements to its Mac, iPhone, and iPod lines. As The Beatles said, "I have to admit it's getting better . . . " Not a bad way to keep the fiercely loyal Apple fan base coming back for more!