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A Failure Of Technology


The Amazon.com home page is supposed to be dynamic, since it's based on authentication. If the cookie reveals that it's me who has logged in, I should see different stuff than you do, based on my unique purchasing history. This is how the shopping site makes recommendations customized for each of us. So why am I bombarded with a big ad for the Kindle whenever I browse my way there? Shouldn't Amazon.com know I already own the device?


This page contains a single entry from the blog posted on December 13, 2009 6:52 AM.

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